Toblerone Campaign

For our Toblerone Crunchy Salted Almond campaign, we decided to use three media outlets: Facebook, YouTube, and pintrest. We wanted to hold a contest throughout the holidays where the winner would receive an all expenses paid trip to new york for new years. The contest would start on Black friday and end on Christmas. On Christmas day, the winners will be announced.

How to Enter: Post something creative on pintrest incorporating Toblerone Salted almond. For example, a picture and recipe for Toblerone Salter almond cupcakes. Posts that are re-pinned the most will win.

Post a picture on Facebook of the coolest places you've traveled with your Toblerone Salted almond bar. For example, a picture of you and your Toblerone bar at the top of the Twin Peaks in SF. Pictures with the most likes will win.

Post a short 15 second video on YouTube saying "Happy Holidays from ______ and Toblerone!" (with a Salter Almond toblerone bar displayed somewhere). For example, the Smith family posts a video in matching christmas sweaters in their decorated living room. They are all holding a Salted Almond Toblerone bar saying, "Happy Holidays from the Smith family and Toblerone!" Videos with the most thumbs ups will win.
We might feature there video in a commercial of ours as well.

We will also make our Salted Almond Toblerone bars distinct by making the packaging metallic gold and silver. On the sides, since its triangle shaped, we will picture christmas trees or ribbons to make the Toblerone bar look like a wrapped package ready to give as a gift.

Toilet paper Ipod dock

Our group decided to make a campaign for the toilet paper roll Ipod dock. This product shall be targeted towards busy mothers who would want to purchase it as a house warming gift. For our campaign, we made a commercial and a radio ad.

Radio Ad

SFX: Faucet dripping in the background
         Rolls toilet paper
         More background noises of a lawn mower, birds, and car engines becoming louder.

Man: I can't relax, this noise is annoying.
I wish there was a solution for this.
Oh! Let's see if Mom's gift works.
(Sounds of footsteps walking over to the cupboard and opening a box)
This toilet paper roll Ipod dock should do the trick!
(places on dock, soothing music plays and loud outside noises disappear)
Aww... what a relief.

Narrator: Now introducing a toilet roll Ipod docking station. The answer to all your bathroom needs, the Ipod that lets you roll with it. 

Commercial
Scene 1: A hand turning on the faucet for the bath tub.
Angle: Close up, front angle.
Audio:Faucet turning, water running.

Scene 2: A hand lighting a row of candles.
Angle: tilted to the right point towards the left at a slight angle.
Audio: Striking a match.

Scene 3: Plugs Ipod onto toilet paper roll dock.
Angle: straight towards the ipod dock and hand putting it on the dock.
Audio: Putting ipod into the dock, sound of ipod when the hand scrolls through to choose a song, and soothing music playing once its plugged in.

Scene 4: She dropps her white robe to the floor.
Angle: point straight toward the bottom half of her knees (from behind), showing the robe drop to the floor.
Audio: Robe hitting the floor and soothing music playing.

Scene 5: Girl is holding a glass of wine with her eyes closed, completely relaxed.
Angle: Side/Aerial view.

Scene 6:  Relaxing.
Angle: Straight on.
Audio: Narrator saying "Relax the pod"

interrupting my entertainment!

I think interruptive advertising is one of the most annoying ways of advertising ever invented. Growing up, when watching television, I would mute commercials, constantly flip through channels to find something else to watch, or even  leave the room once a commercial came on. Nowadays, I find myself passively absorbing every commercial that interrupts what I am watching. I find it weird now that I critique every commercial that comes on and watch it as entertainment. For example, sometimes I will just stay on the channel I am watching just so I can watch the corny, underdeveloped commercials to laugh about them. I never realized how interesting commercials were until I finally watched Super Bowl commercials. I remember hearing people make such a big deal out of them and I just wondered why so many people paid attention to these commercials. Some commercials aren't visually appealing but the words they say, like a song or slogan, is so catchy, you have to remember it. One of the commercials I really remember is this Baskin Robbins commercial below. The visuals of it aren't appealing to me but that "song" is so catchy! It makes me want to dance.

I find it quite annoying when I am watching a new episode of one of my favorite shows and then it gets super interesting then all of a sudden, COMMERCIAL BREAK. Ever since I started college, I have been watching my shows online. Its more convenient because I don't have a TV where I live and my schedule is pretty crazy. It's easy for me to just go online and watch a show when I am free. Also, there aren't any commercials (depending what website you watch it on). If I were to watch it on Hulu, there would be commercials. Sometimes they have an offer where if you decide to watch a commercial they are featuring or answer a short survey, you can continue your show without any interruptive ads. All in all, commercial breaks are becoming more acceptable. Although they are annoying at times, most people have learned to enjoy the quirky new commercials being shown on TV.

Innovative advertising

Ads are seen anywhere and everywhere. But usually, they aren't really noticed. Advertising strategies have to creatively evolve in order to catch hold of their audiences. Often times, I do not notice ads or take the time to read them because they don't automatically pull me in. Here are a couple ads that stood out to me that I  have found. These are probably some that would catch my attention if I were to walk by.

I like this one because it looks like the truck is empty and that there is an actual man just chilling on the hammock. Plus, I love kit kats!

I thought this one was cool because it reminded me of the ads shown in class at bus stops. 

This one I thought was pretty awesome because it looks like there's a man inside the gas pumping box. This is something I would probably walk by and be like "WHAT?" and goes up to it to try to see if there really is a man there.

I thought this was a good idea to advertise the Quiksilver brand. A lot of people who surf wear this brand. It's really eye-catching and I think it's cool that the bench is the Quiksilver brand surfboard.

Nostalgia market

Nostalgia is used a lot in advertising. It is a way for advertisers to bring back memories of the past, in their consumers.It tries to generate positive thoughts and memories for consumers to think back to. For example, when I was younger, my mom used to make me hamburger helper for dinner all the time. Recently, I have seen commercials advertising the hamburger helper. In their commercials, the mother would cook her family hamburger helper for dinner. I would see the little girl at the dinner table, in the commercial, and it would bring back memories from when I was a little one.

It also helps build trust between the brand and their consumers. Consumers will realize how long the brand has been around and trust that the brand has evolved and is doing something right. Nostalgia won't work for all cases and all products though. In some cases, it may bring back memories some consumers aren't fond of because they had a bad experience with the product or involving the product. Another disadvantage is that some consumers may not be able to relate to these nostalgic ads. There are definitely some products and brands that nostalgia won't work for because it may remind consumers of technology has evolved and been made simpler. For example, if it was used to relaunch a product like the old giant cell phones people used to carry, it wouldn't be very effective. Cell phones have been made to be smaller and more functional. Like really, would you wanna be lugging this around?

Failed product

Have you ever heard of "WOW" chips? Probably not because this product failed miserably. What made these chips special was that they were fried in an oil called olestra. This was an oil that our bodies could not absorb and would leave these chips fat free. I think the reason these chips failed was because they were weirdly advertised. Everyone had heard about the olestra oil that was used and it caused fear in people that it would have unwanted side effects. There were warning labels on all the bags of chips letting consumers know that the oil used might cause some side effects. It reminded me of the warning label on packs of cigarettes which would cause much alarm if found on products for consumption.

Bringing back the type writer

For our group, our target audience was retirees who travel, have grandchildren, and play golf. We decided on three media channels: commercial, a billboard, and radio ad.

The commercial-- it will be a black and white commercial based in the 50's. There will be a little kid in his room writing on his type writer about his day and latest adventures. He will have flashbacks of playing catch with his father, riding bikes with his friends, helping his mother prepare dinner, and other fond memories of a nice childhood. At the end of the commercial, it will say " Remember how simple life was?"

The billboard-- One billboard will have a picture of a typewriter with paper in it and the title on the page will say "My Autobiography" no hidden tricks or squiggly red lines telling you the word is spelt wrong.

Another billboard will have a picture of a type writer and say "Made for the OGs"

Radio Ad-- You will hear the sound of someone typing on a type writer and with background noise of children playing and bird chirping. At the end, the narrator who will have a charming smooth voice say "Now that's the sound of simplicity."