The future of advertising

For the future of advertising, I see more creativity with social media. Using social media to effectively advertise and campaign is a pretty recent concept. It's fairly new and has a lot more time to grow. Not only does it benefit brands but it also benefits consumers because consumers see these ads instantly. For example, a commercial on the television would have to run for months to reach a large amount of people. But when it comes to social media, everyone is using it because it's big right now. Ads can be posted on the sides and reach billions of people while they are going through their Facebook newsfeed. Not everyone watches television and even if they do, they can only watch one channel at a time. But by being on the internet and visiting social media websites, there is a better chance for an ad to reach you. Companies are starting to expand their network through social media websites. For example, when signing up for anything, like to be registered in a hit online game, they give you an option to sync accounts like Facebook so you can share this information with everyone you know and more.



Also, advertising through social media reaches more people because from anywhere in the world, if you have a smart phone or computer with wifi, you can access online and become instantly connected with the other side of the world. For example, I like to watch videos on youtube. A lot of the videos I watch are beauty related and one of the youtubers I watch is from the UK. By watching her, I have discovered a lot of new beauty product brands and clothing websites (UK based of course). I have even went online to these websites and purchased products from the UK.