Have you ever heard of "WOW" chips? Probably not because this product failed miserably. What made these chips special was that they were fried in an oil called olestra. This was an oil that our bodies could not absorb and would leave these chips fat free. I think the reason these chips failed was because they were weirdly advertised. Everyone had heard about the olestra oil that was used and it caused fear in people that it would have unwanted side effects. There were warning labels on all the bags of chips letting consumers know that the oil used might cause some side effects. It reminded me of the warning label on packs of cigarettes which would cause much alarm if found on products for consumption.
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