Our Jeep commercial is targeted at retirees who play golf, take care of their grandchildren, and focus on quality and durability. For our commercial, we decided to focus on the grandparent-grandchildren theme.The scene opens up with a couple who are grandparents. They are driving a Jeep with their grandchildren in the back seats. Music is playing at a medium volume but the grandparents can't hear their grand kids yelling at each other so it emphasizes that the Jeep is large. Also, they can not hear the engine revving either so it shows that the car is quiet and runs smoothly.
We also show the different features of the car, like the front display. It's easy to use so the older generation does not have to learn to be technologically advanced.There's also a GPS system and mini TVs in the back to keep their grandchildren occupied and happy. We also show the large trunk where the grandchildren's bikes are set and there is still a lot more room shown.
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