Toblerone Campaign

For our Toblerone Crunchy Salted Almond campaign, we decided to use three media outlets: Facebook, YouTube, and pintrest. We wanted to hold a contest throughout the holidays where the winner would receive an all expenses paid trip to new york for new years. The contest would start on Black friday and end on Christmas. On Christmas day, the winners will be announced.

How to Enter: Post something creative on pintrest incorporating Toblerone Salted almond. For example, a picture and recipe for Toblerone Salter almond cupcakes. Posts that are re-pinned the most will win.

Post a picture on Facebook of the coolest places you've traveled with your Toblerone Salted almond bar. For example, a picture of you and your Toblerone bar at the top of the Twin Peaks in SF. Pictures with the most likes will win.

Post a short 15 second video on YouTube saying "Happy Holidays from ______ and Toblerone!" (with a Salter Almond toblerone bar displayed somewhere). For example, the Smith family posts a video in matching christmas sweaters in their decorated living room. They are all holding a Salted Almond Toblerone bar saying, "Happy Holidays from the Smith family and Toblerone!" Videos with the most thumbs ups will win.
We might feature there video in a commercial of ours as well.

We will also make our Salted Almond Toblerone bars distinct by making the packaging metallic gold and silver. On the sides, since its triangle shaped, we will picture christmas trees or ribbons to make the Toblerone bar look like a wrapped package ready to give as a gift.