Thursday, April 25, 2013

interrupting my entertainment!

I think interruptive advertising is one of the most annoying ways of advertising ever invented. Growing up, when watching television, I would mute commercials, constantly flip through channels to find something else to watch, or even  leave the room once a commercial came on. Nowadays, I find myself passively absorbing every commercial that interrupts what I am watching. I find it weird now that I critique every commercial that comes on and watch it as entertainment. For example, sometimes I will just stay on the channel I am watching just so I can watch the corny, underdeveloped commercials to laugh about them. I never realized how interesting commercials were until I finally watched Super Bowl commercials. I remember hearing people make such a big deal out of them and I just wondered why so many people paid attention to these commercials. Some commercials aren't visually appealing but the words they say, like a song or slogan, is so catchy, you have to remember it. One of the commercials I really remember is this Baskin Robbins commercial below. The visuals of it aren't appealing to me but that "song" is so catchy! It makes me want to dance.



I find it quite annoying when I am watching a new episode of one of my favorite shows and then it gets super interesting then all of a sudden, COMMERCIAL BREAK. Ever since I started college, I have been watching my shows online. Its more convenient because I don't have a TV where I live and my schedule is pretty crazy. It's easy for me to just go online and watch a show when I am free. Also, there aren't any commercials (depending what website you watch it on). If I were to watch it on Hulu, there would be commercials. Sometimes they have an offer where if you decide to watch a commercial they are featuring or answer a short survey, you can continue your show without any interruptive ads. All in all, commercial breaks are becoming more acceptable. Although they are annoying at times, most people have learned to enjoy the quirky new commercials being shown on TV.

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