Nostalgia market

Nostalgia is used a lot in advertising. It is a way for advertisers to bring back memories of the past, in their consumers.It tries to generate positive thoughts and memories for consumers to think back to. For example, when I was younger, my mom used to make me hamburger helper for dinner all the time. Recently, I have seen commercials advertising the hamburger helper. In their commercials, the mother would cook her family hamburger helper for dinner. I would see the little girl at the dinner table, in the commercial, and it would bring back memories from when I was a little one.

It also helps build trust between the brand and their consumers. Consumers will realize how long the brand has been around and trust that the brand has evolved and is doing something right. Nostalgia won't work for all cases and all products though. In some cases, it may bring back memories some consumers aren't fond of because they had a bad experience with the product or involving the product. Another disadvantage is that some consumers may not be able to relate to these nostalgic ads. There are definitely some products and brands that nostalgia won't work for because it may remind consumers of technology has evolved and been made simpler. For example, if it was used to relaunch a product like the old giant cell phones people used to carry, it wouldn't be very effective. Cell phones have been made to be smaller and more functional. Like really, would you wanna be lugging this around?