Sunday, April 28, 2013

Toilet paper Ipod dock

Our group decided to make a campaign for the toilet paper roll Ipod dock. This product shall be targeted towards busy mothers who would want to purchase it as a house warming gift. For our campaign, we made a commercial and a radio ad.

Radio Ad

SFX: Faucet dripping in the background
         Rolls toilet paper
         More background noises of a lawn mower, birds, and car engines becoming louder.

Man: I can't relax, this noise is annoying.
I wish there was a solution for this.
Oh! Let's see if Mom's gift works.
(Sounds of footsteps walking over to the cupboard and opening a box)
This toilet paper roll Ipod dock should do the trick!
(places on dock, soothing music plays and loud outside noises disappear)
Aww... what a relief.

Narrator: Now introducing a toilet roll Ipod docking station. The answer to all your bathroom needs, the Ipod that lets you roll with it. 

Commercial
Scene 1: A hand turning on the faucet for the bath tub.
Angle: Close up, front angle.
Audio:Faucet turning, water running.

Scene 2: A hand lighting a row of candles.
Angle: tilted to the right point towards the left at a slight angle.
Audio: Striking a match.


Scene 3: Plugs Ipod onto toilet paper roll dock.
Angle: straight towards the ipod dock and hand putting it on the dock.
Audio: Putting ipod into the dock, sound of ipod when the hand scrolls through to choose a song, and soothing music playing once its plugged in.



Scene 4: She dropps her white robe to the floor.
Angle: point straight toward the bottom half of her knees (from behind), showing the robe drop to the floor.
Audio: Robe hitting the floor and soothing music playing.



Scene 5: Girl is holding a glass of wine with her eyes closed, completely relaxed.
Angle: Side/Aerial view.

Scene 6:  Relaxing.
Angle: Straight on.
Audio: Narrator saying "Relax the pod"



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