Bringing back the type writer

For our group, our target audience was retirees who travel, have grandchildren, and play golf. We decided on three media channels: commercial, a billboard, and radio ad.

The commercial-- it will be a black and white commercial based in the 50's. There will be a little kid in his room writing on his type writer about his day and latest adventures. He will have flashbacks of playing catch with his father, riding bikes with his friends, helping his mother prepare dinner, and other fond memories of a nice childhood. At the end of the commercial, it will say " Remember how simple life was?"

The billboard-- One billboard will have a picture of a typewriter with paper in it and the title on the page will say "My Autobiography" no hidden tricks or squiggly red lines telling you the word is spelt wrong.

Another billboard will have a picture of a type writer and say "Made for the OGs"

Radio Ad-- You will hear the sound of someone typing on a type writer and with background noise of children playing and bird chirping. At the end, the narrator who will have a charming smooth voice say "Now that's the sound of simplicity."