Gender Neutral Playhouse

The commercial shown in class about pink flowery playhouse was awful. It was stereotypical and radiated a message that girls should all stay in the kitchen, at home, and be housewives. To change this stereotypical playhouse ad, we decided to make the playhouse neutral by making it white with a gray roof and grass paintings instead of flowers. We wanted the two characters to be a girl and a boy. They would both be in the kitchen cooking together. After, they would go to their closet which would be filled with neutral masks and capes. They would dress up and play around in the living room. After, they would pretend to be on tv because in the living room, there will hollow TV where the kids could pretend they are news casters on television. Then at the end, they will wave good bye.

The future of advertising

For the future of advertising, I see more creativity with social media. Using social media to effectively advertise and campaign is a pretty recent concept. It's fairly new and has a lot more time to grow. Not only does it benefit brands but it also benefits consumers because consumers see these ads instantly. For example, a commercial on the television would have to run for months to reach a large amount of people. But when it comes to social media, everyone is using it because it's big right now. Ads can be posted on the sides and reach billions of people while they are going through their Facebook newsfeed. Not everyone watches television and even if they do, they can only watch one channel at a time. But by being on the internet and visiting social media websites, there is a better chance for an ad to reach you. Companies are starting to expand their network through social media websites. For example, when signing up for anything, like to be registered in a hit online game, they give you an option to sync accounts like Facebook so you can share this information with everyone you know and more.



Also, advertising through social media reaches more people because from anywhere in the world, if you have a smart phone or computer with wifi, you can access online and become instantly connected with the other side of the world. For example, I like to watch videos on youtube. A lot of the videos I watch are beauty related and one of the youtubers I watch is from the UK. By watching her, I have discovered a lot of new beauty product brands and clothing websites (UK based of course). I have even went online to these websites and purchased products from the UK.

Jeep Commercial

Our Jeep commercial is targeted at retirees who play golf, take care of their grandchildren, and focus on quality and durability. For our commercial, we decided to focus on the grandparent-grandchildren theme.The scene opens up with a couple who are grandparents. They are driving a Jeep with their grandchildren in the back seats. Music is playing at a medium volume but the grandparents can't hear their grand kids yelling at each other so it emphasizes that the Jeep is large. Also, they can not hear the engine revving either so it shows that the car is quiet and runs smoothly.

We also show the different features of the car, like the front display. It's easy to use so the older generation does not have to learn to be technologically advanced.There's also a GPS system and mini TVs in the back to keep their grandchildren occupied and happy. We also show the large trunk where the grandchildren's bikes are set and there is still a lot more room shown.

Harley Davidson Questions

1. Do you believe brand communities like Harley-Davidson result in greater involvement with the brand?
I do believe that brand communities like Harley- Davidson result in a greater involvement with the brand because I helps the consumer learn more about Harley-Davidson and get to know the brand more personally than a person who just knew the brand name. The brand becomes an identifier and people who support the brand will identify themselves with other supporters of Harley-Davidson.

2. What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?
It is a way for riders to bond and share their enjoyment involving Harleys. I think it also makes these riders feel like that are involved in someway and that they mean something to a certain group. They identify themselves with Harley and it makes them feel connected with others that support the brand. The part where riders share there stories involving their Harleys enhances the meaning of the brand because it becomes a part of the consumers memories and stories. So in a way, the brand will live on as consumers recall these stories involving their Harley. For example, a grandfather telling his grandson about the time he met the grandmother while on a posse ride on his Harley.

3. Should Harley-Davidson get more involved in the ride or would that dilute the ride's meaning to the participants?
I definitely think Harley-Davidson should be more involved in the ride because that way, riders will know and feel appreciated for supporting the brand. People respond well to recognition for doing something.

4.In addition to experiences such as the Posse Ride, what other ways could Harley increase involvement in the brand?
I think Harley-Davidson should make some type of reward system. For example, A man who has had his Harley for over fifteen years and has continued to support the brand should get some type of certificate. Another way Harley-Davidson could increase involvement in the brand is to get there consumers to share their stories and pictures of their journey with their Harley. For example, the grandfather who met his wife on a posse ride could document his life from when he first had his Harley, to when he met his wife on a posse ride, to when they took their second honeymoon on his Harley.

Toblerone Campaign

For our Toblerone Crunchy Salted Almond campaign, we decided to use three media outlets: Facebook, YouTube, and pintrest. We wanted to hold a contest throughout the holidays where the winner would receive an all expenses paid trip to new york for new years. The contest would start on Black friday and end on Christmas. On Christmas day, the winners will be announced.

How to Enter: Post something creative on pintrest incorporating Toblerone Salted almond. For example, a picture and recipe for Toblerone Salter almond cupcakes. Posts that are re-pinned the most will win.

Post a picture on Facebook of the coolest places you've traveled with your Toblerone Salted almond bar. For example, a picture of you and your Toblerone bar at the top of the Twin Peaks in SF. Pictures with the most likes will win.

Post a short 15 second video on YouTube saying "Happy Holidays from ______ and Toblerone!" (with a Salter Almond toblerone bar displayed somewhere). For example, the Smith family posts a video in matching christmas sweaters in their decorated living room. They are all holding a Salted Almond Toblerone bar saying, "Happy Holidays from the Smith family and Toblerone!" Videos with the most thumbs ups will win.
We might feature there video in a commercial of ours as well.

We will also make our Salted Almond Toblerone bars distinct by making the packaging metallic gold and silver. On the sides, since its triangle shaped, we will picture christmas trees or ribbons to make the Toblerone bar look like a wrapped package ready to give as a gift.

Toilet paper Ipod dock

Our group decided to make a campaign for the toilet paper roll Ipod dock. This product shall be targeted towards busy mothers who would want to purchase it as a house warming gift. For our campaign, we made a commercial and a radio ad.

Radio Ad

SFX: Faucet dripping in the background
         Rolls toilet paper
         More background noises of a lawn mower, birds, and car engines becoming louder.

Man: I can't relax, this noise is annoying.
I wish there was a solution for this.
Oh! Let's see if Mom's gift works.
(Sounds of footsteps walking over to the cupboard and opening a box)
This toilet paper roll Ipod dock should do the trick!
(places on dock, soothing music plays and loud outside noises disappear)
Aww... what a relief.

Narrator: Now introducing a toilet roll Ipod docking station. The answer to all your bathroom needs, the Ipod that lets you roll with it. 

Commercial
Scene 1: A hand turning on the faucet for the bath tub.
Angle: Close up, front angle.
Audio:Faucet turning, water running.

Scene 2: A hand lighting a row of candles.
Angle: tilted to the right point towards the left at a slight angle.
Audio: Striking a match.

Scene 3: Plugs Ipod onto toilet paper roll dock.
Angle: straight towards the ipod dock and hand putting it on the dock.
Audio: Putting ipod into the dock, sound of ipod when the hand scrolls through to choose a song, and soothing music playing once its plugged in.

Scene 4: She dropps her white robe to the floor.
Angle: point straight toward the bottom half of her knees (from behind), showing the robe drop to the floor.
Audio: Robe hitting the floor and soothing music playing.

Scene 5: Girl is holding a glass of wine with her eyes closed, completely relaxed.
Angle: Side/Aerial view.

Scene 6:  Relaxing.
Angle: Straight on.
Audio: Narrator saying "Relax the pod"

interrupting my entertainment!

I think interruptive advertising is one of the most annoying ways of advertising ever invented. Growing up, when watching television, I would mute commercials, constantly flip through channels to find something else to watch, or even  leave the room once a commercial came on. Nowadays, I find myself passively absorbing every commercial that interrupts what I am watching. I find it weird now that I critique every commercial that comes on and watch it as entertainment. For example, sometimes I will just stay on the channel I am watching just so I can watch the corny, underdeveloped commercials to laugh about them. I never realized how interesting commercials were until I finally watched Super Bowl commercials. I remember hearing people make such a big deal out of them and I just wondered why so many people paid attention to these commercials. Some commercials aren't visually appealing but the words they say, like a song or slogan, is so catchy, you have to remember it. One of the commercials I really remember is this Baskin Robbins commercial below. The visuals of it aren't appealing to me but that "song" is so catchy! It makes me want to dance.

I find it quite annoying when I am watching a new episode of one of my favorite shows and then it gets super interesting then all of a sudden, COMMERCIAL BREAK. Ever since I started college, I have been watching my shows online. Its more convenient because I don't have a TV where I live and my schedule is pretty crazy. It's easy for me to just go online and watch a show when I am free. Also, there aren't any commercials (depending what website you watch it on). If I were to watch it on Hulu, there would be commercials. Sometimes they have an offer where if you decide to watch a commercial they are featuring or answer a short survey, you can continue your show without any interruptive ads. All in all, commercial breaks are becoming more acceptable. Although they are annoying at times, most people have learned to enjoy the quirky new commercials being shown on TV.

Innovative advertising

Ads are seen anywhere and everywhere. But usually, they aren't really noticed. Advertising strategies have to creatively evolve in order to catch hold of their audiences. Often times, I do not notice ads or take the time to read them because they don't automatically pull me in. Here are a couple ads that stood out to me that I  have found. These are probably some that would catch my attention if I were to walk by.

I like this one because it looks like the truck is empty and that there is an actual man just chilling on the hammock. Plus, I love kit kats!

I thought this one was cool because it reminded me of the ads shown in class at bus stops. 

This one I thought was pretty awesome because it looks like there's a man inside the gas pumping box. This is something I would probably walk by and be like "WHAT?" and goes up to it to try to see if there really is a man there.

I thought this was a good idea to advertise the Quiksilver brand. A lot of people who surf wear this brand. It's really eye-catching and I think it's cool that the bench is the Quiksilver brand surfboard.

Nostalgia market

Nostalgia is used a lot in advertising. It is a way for advertisers to bring back memories of the past, in their consumers.It tries to generate positive thoughts and memories for consumers to think back to. For example, when I was younger, my mom used to make me hamburger helper for dinner all the time. Recently, I have seen commercials advertising the hamburger helper. In their commercials, the mother would cook her family hamburger helper for dinner. I would see the little girl at the dinner table, in the commercial, and it would bring back memories from when I was a little one.

It also helps build trust between the brand and their consumers. Consumers will realize how long the brand has been around and trust that the brand has evolved and is doing something right. Nostalgia won't work for all cases and all products though. In some cases, it may bring back memories some consumers aren't fond of because they had a bad experience with the product or involving the product. Another disadvantage is that some consumers may not be able to relate to these nostalgic ads. There are definitely some products and brands that nostalgia won't work for because it may remind consumers of technology has evolved and been made simpler. For example, if it was used to relaunch a product like the old giant cell phones people used to carry, it wouldn't be very effective. Cell phones have been made to be smaller and more functional. Like really, would you wanna be lugging this around?

Failed product

Have you ever heard of "WOW" chips? Probably not because this product failed miserably. What made these chips special was that they were fried in an oil called olestra. This was an oil that our bodies could not absorb and would leave these chips fat free. I think the reason these chips failed was because they were weirdly advertised. Everyone had heard about the olestra oil that was used and it caused fear in people that it would have unwanted side effects. There were warning labels on all the bags of chips letting consumers know that the oil used might cause some side effects. It reminded me of the warning label on packs of cigarettes which would cause much alarm if found on products for consumption.

Bringing back the type writer

For our group, our target audience was retirees who travel, have grandchildren, and play golf. We decided on three media channels: commercial, a billboard, and radio ad.

The commercial-- it will be a black and white commercial based in the 50's. There will be a little kid in his room writing on his type writer about his day and latest adventures. He will have flashbacks of playing catch with his father, riding bikes with his friends, helping his mother prepare dinner, and other fond memories of a nice childhood. At the end of the commercial, it will say " Remember how simple life was?"

The billboard-- One billboard will have a picture of a typewriter with paper in it and the title on the page will say "My Autobiography" no hidden tricks or squiggly red lines telling you the word is spelt wrong.

Another billboard will have a picture of a type writer and say "Made for the OGs"

Radio Ad-- You will hear the sound of someone typing on a type writer and with background noise of children playing and bird chirping. At the end, the narrator who will have a charming smooth voice say "Now that's the sound of simplicity."