Semiotics it what people use to evaluate an advertisement. It helps people understand the ad better. My first example is this commercial for the California Lottery.
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This commercial denotes a lady named "Lady Luck". It shows her walking past a few people and good things happen. When she walked by the lady reading a book in the dark, the lights started working and turned on. When she walked by the guy who threw a gutter ball, the ball came out of the gutter and knocked down all the pins. Then at the end, she slapped the guy who was scratching a California black scratcher and he won big money. What the ad is connoting is that if a person buys a California black scratcher, "lady luck" will come their way. When I say lady luck, I am metaphorically speaking.

This billboard, as you can tell, is for Pepsi.It denotes people smiling and doing things with other people like sing karaoke and skateboard. These people look like they are having a good time. It connotes the feeling of happiness and spontaneity. The billboard reads "live for now" meaning live in the moment. Pepsi is basically saying "carpe diem", life is too short, so live in the moment with Pepsi.
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