Racial Stereotyping

I don't think it is right to racial stereotype in the use of advertisements. It just keeps the belief of these stereotypes alive in our society and that is not fair. For example, I have never really seen an asian peson in an ad before. Even when there is an asian person in an ad or commercial, they are shown to be the "typical asian" that people think of. Asian people depicted in commercials (even movies and shows) almost always have a strong accent and have extremely slanted eyes. Advertisements reach a large amount of the public and I think advertisement agencies should use their power to help people break away from these steretypical ideas about different races.

Racism is not a thing of the past and still exists in advertisements. For example, I looked up basketball ads and all that popped up were African American men holding basketballs. It is rare to see an ad for a brand with basketball gear with any other race.

Another example of a racial stereotypical ad is the one below. The ad reads " Improve Your English." Just be looking at this ad, I can tell that it is geared more toward immigrants in the U. S. It is very stereotypical of this ad to put a picture of a middle eastern woman in a shawl with a bindi on her forehead.



This one is very stereotypical too! Below is an ad for night bowling. I find it very racist and unappealing. I could tell that the people who made this ad "tried" not to be racist by painting a caucasian girl black (hence, the blue eyes). But this ad still comes across as racist.


I find that advertisers have an ethical responsiblity to help spread the word and teach people how not to be racial stereotypical. It was a huge problem in the past and still is in the present.